A first for German-Chinese CQLT SAARGUMMI Group
HANNOVER MESSE with Partner Country China
For CQLT SAARGUMMI-Group Marschner+Kühn created a trade fair presentation for the combined stand of the Chinese Chongqing region. This was part of „IndustrialGreenTec“, the leading trade fair for environmental Technology on the 2012 HANNOVER MESSE.
„IndustrialGreenTec“ showcased innovations and solutions for sustainable production and future-oriented concepts in the field of environmental technologies and sustainability. Accordingly the SAARGUMMI Group presented „Green Solutions with Polymer Technologies“. SAARGUMMI as a global supplier of automotive sealing systems and DURAPROOF, leading manufacturer of structural sealing products and safety formed parts presented latest products and innovations.
Marschner+Kühn developed the trade fair booth and concentrated the four most important topics in form of slide shows. Also a pocket guide was designed. Two versions, German-English and Chinese-English, summarized the main topics on 20 pages. Following the idea of „IndustrialGreenTec“, the pocket guide was printed environmentally compatible on certified recycled paper.
CQLT Chongqing Light Industry & Textile Co., Ltd. is the new sole shareholder of SAARGUMMI-Group. For the Chinese conglomerate with an annual turnover of € 1.6 billion the acquisition of SAARGUMMI Group is a first strategic move to the European markets.