SAARGUMMI Roadshows
Anchoring a supplier’s presence in the heads of automobile manufacturers – how could that be done more effectively than with an on-site presence? Managers and decision-makers experienced the portfolio of products and services in a multimedia- and dialogue-focused context in the main factories of Daimler, Porsche, Volkswagen, BMW and Audi, internationally at General Motors and Ford, in Russia, at VW do Brasil and at Indian automobile manufacturers.
