Kallfass Marketing Concept 2010
A boisterous introductory campaign for a unique offer: A foil-wrapping machine, including foil, at an attractive all-in price. Marschner+Kühn, the B-to-B Brand Station, developed the "Yeaaa-sayer" concept for Kallfass. The starting point was a teaser-ad with an anonymous "shadow client". Mysteriously and in whispers, he passes on the unbelievable advantages which the Kallfass has for him. The solution came in the trade media follow-ups, which put the machine and the foils in the spotlight. Finally, following the successful premiere of the product at FachPack 2010, came the third Yeaaa-sayer advertisement, a testimonial motif, with a client who said "Yeaaa".