SICK Innovation Marathon
Under the heading "52 weeks, 52 innovations", Marschner+Kühn developed the B-to-B Brand Station for the SICK AG Innovation Marathon as the 2009 campaign.
As concrete proof for the company’s innovative strength, communications focused on another new product each week. The most important products were especially highlighted as "Product of the Month", and advertised as such. In addition, a text box advertisement was developed for each Product of the Month, in order to ensure a high switching frequency.
