JUNKER unleashes the JUSTAR
Market Launch of the dangerously versatile grinding center
Marschner+Kühn developed and designed a market launch campaign for the JUNKER Group’s new grinding center named JUSTAR.
The creative idea: this grinding center is dangerously versatile! Everybody not using it should better be careful and watch the competition operating the JUSTAR.
The communication measures: Ads and a trade shoe booth for the GrindTec2012 with JUSTAR breaking it’s chains and escapes from it’s gigantic cage.